BCGDV Senior Growth Architect, DV Silicon Valley
At BCG, Innovators view the world from unexpected angles. They bring creativity and a fresh perspective to every challenge they face. Wonji challenges the status quo.
It’s been beyond amazing to experience and be part of the BCGDV community, which excels at leveraging the power of creativity, technology, and business together.
I started my career at a small consumer startup and learned by doing a little bit of everything related to marketing. After spending the first few years of my career in different startup environments, I moved on to a consumer packaged goods company in a strategy and analytics role. I then wanted to go back to a more technology-focused environment and get involved in product creation. BCG Digital Ventures is the perfect balance of what I was looking for. It’s at the forefront of innovation and has a startup-like environment, with appropriate resources and stability.
My time at BCGDV truly has been the exact experience I was looking for—and much more. I get to launch and market products in various industries such as health care, retail, fashion, energy, transportation, and finance. I drive go-to-market activities of startup ventures we are building. I also have an equal seat at the table with our client partners, product managers, and designers, and can leverage my expertise to influence what we build and launch.
Wonji holds a degree in psychology from Princeton University.
Q: Why did you choose to work at BCGDV?
A: It was a natural transition that allowed me to leverage my experience with different startups and a strategic role. I loved that being a growth architect at BCGDV is such a unique role. You have to not only be an expert in growth marketing but also have the business acumen to think strategically and work with client partners. To someone who’s been at startups and in a larger corporate environment, BCGDV was the best of both worlds.
Q: What do you like most about your job?
A: What I like most about my job is the fact that I’m always learning. Whether it’s by working closely with best-in-class designers, business builders, engineers, and product managers or by working on products across various industries, there are always new challenges and insights.
Q: What characteristics do you believe define a BCGer?
A: Entrepreneurial—not just because we are building startups, but also because we are each empowered to shape our own career. No one sits and waits until we are given something to do. We always seek out the next venture, problems to solve, and initiatives to help out on.
Q: What are some of your favorite things to do outside of the office?
A: I love being outdoors and traveling to new places. It can be challenging at times when I’m traveling for work during the weekdays. But getting off the grid and exploring new places gives me a different kind of energy that relaxes and inspires me at the same time.
Q: Tell us about a moment when you challenged the status quo.
A: BCG Digital Ventures is relatively young, and there are so many opportunities to challenge the status quo as each team and the company grows. When I first joined, I was the only member of the growth team under our director, and our main responsibility was to execute on go-to-market activities when we launched a product. Over time, our team was able to contribute to refining BCGDV’s methodology by expanding our capabilities beyond go-to-market activities. It’s been the coolest experience to see the status quo methodology develop over time as we have grown the team.