The changes we are seeing today when it comes to marketing, sales, and pricing are huge. Digitization, globalization, changing customer pathways, and emerging commercial technologies are the biggest drivers. The gap is widening between best-in-class companies and those that are performing at average rates. Improving capabilities is the key to driving growth, and companies can do that by leveraging data and managing consumer needs.
Marketing & Sales
Rich Hutchinson on Achieving Value Through Marketing and Sales Transformation
Building a Digitally Enabled Marketing Function