Forbes
In his first column for Forbes, Sylvain Duranton, global leader of BCG X, weighs the benefits and risks of generative AI, such as content generator sensation, ChatGPT, on businesses. While this emerging technology can optimize an organization’s processes, generative AI also raises some important ethical questions. Duranton asserts that generative AI will cause a profound disruption to industries and may ultimately aid in solving some of the most complex problems facing the world today.