Jack Fuller
Consultant
New York
Jack Fuller is an ambassador at the BCG Henderson Institute in the Strategy Lab. Since starting at the New York office of BCG in 2016, Jack has worked with the Consumer practice, focusing on brand strategy, customer journey mapping, and innovation in products and services.
Prior to moving to New York, Jack completed a doctorate in philosophical theology at Oxford University, examining the industry of advertising from the perspective of Plato and Augustine’s thought, and a master’s thesis examining the development and meaning of the concept of civilization.
Jack has also worked for the global content creation and brand strategy agency The School of Life, the strategy division in the Australian Department of Prime Minister and Cabinet, and the think tank Per Capita, focusing on behavioral economics. He has an undergraduate degree in neuroscience from Melbourne University.
Big businesses often struggle to make use of imagination. But there are ways to cultivate imaginative capacity without relying on chance, intuition, or mechanistic processes.
Imagination -- the capacity to create, evolve, and utilize the unknown -- is the crucial factor in shaping our new environment.
Games can get us out of our ruts and give us permission to think about what could be, not just what is. Here are some you can use as the prelude to—or even instead of—a formal strategy process.
If your discussion of purpose focuses on describing, rather than disrupting, what your company does, it’s probably not adding much value.
Companies need a better way to develop and implement strategy, one that’s in sync with both market realities and the specific approach that they choose.
Organizational change does not follow a linear path but rather moves across a landscape—the topography of which is always shifting.
