Get More from Your Marketing Spend

Whether you want to achieve more impact and sales growth from the same amount of money spent, stay at your current sales growth by spending less money, or a combination of both, BCG can help create a program that works for you.

The use of proprietary data, tools, and analytics optimizes spending across portfolios to find the most effective and efficient marketing program for each client. Partnering with Google enables us to provide clients with proprietary data concerning their digital marketing so they can take advantage of the growth available in this category.

By changing how they allocate marketing spend and building capabilities for long-term results, companies can realize more sales for the same amount of spend or the same sales for less spend.

Real-World Results

We have helped many clients achieve greater marketing effectiveness and efficiencies within their existing budgets, or achieve similar results with less spending.

Common currency, analytics, and tools can help companies optimize spending across the portfolio and grow sales by an average of 4%.

By working with agencies to create better processes, companies can reduce media spend by more than 10%.

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Marketing & Sales