Pricing Experts

BCG's consultants and industry experts focusing on pricing continue to partner with leading companies to arrive at solutions in new market penetration, competitive pricing, sustainable impact, and more. These are our global and regional leaders on this topic.

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Marketing, Sales, and Pricing (MSP) global practice area leader
Commercial programs
Pricing strategy
Pricing transformation

Leads BCG pricing and retail globally
Travel and tourism
Consumer and retail
Pricing and revenue management

Leads BCG Pricing in North America
Pricing and promotion
Category strategy and management
Portfolio design

Leads BCG Pricing in Europe, Middle East and Africa
Travel and tourism
Strategic planning
Pricing and revenue management

Leads BCG Pricing in Asia-Pacific
Pricing and revenue management
Sales incentive redesign
Net revenue transformation

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