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Pricing Experts

BCG's consultants and industry experts focusing on pricing continue to partner with leading companies to arrive at solutions in new market penetration, competitive pricing, sustainable impact, and more. These are our global and regional leaders on this topic.

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Pricing, revenue management, and trade and promotion
Digital and large-scale transformation
Marketing and digital
Sales and go-to-market capabilities

Marketing, Sales, and Pricing (MSP) practice area leader for NAMR
Leads BCG's global work in pricing strategy
Pricing transformation
Pricing model innovation

Local Experts

Medtech and biopharma
Growth generation
Go-to-market strategy and commercial model transformation
Sales, key account management, marketing, pricing, market access, and services

Featured Experts

Pricing transformation
Go-to-market strategy
Sales force effectiveness and reconstruction
Growth strategy for services

Turnaround management
Large-scale change programs
Pricing transformation
Pricing strategy and strategic price management

Strategy planning
Operations performance improvement
Transformation
Pricing optimization

Revenue enhancement
Pricing and promotion
Digital strategy and marketing effectiveness
Management of customer relationships, loyalty

Leads BCG's Transformation practice and BCG TURN in Southeast Asia
Leads BCG's Marketing, Sales & Pricing practice in Asia-Pacific
Leads BCG's Center for Customer Insight for Southeast Asia
Go-to-market strategy and execution

Pricing and promotion
Category strategy and management
Innovation
Portfolio design

Commercial excellence
Digital transformation
Digital go-to-market
Salesforce effectiveness and pricing in private equity

Pricing in banking—retail, private, and corporate
Pricing in insurance
Building pricing capabilities
Organizing the pricing function

Pricing

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