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Pricing Experts

BCG's consultants and industry experts focusing on pricing continue to partner with leading companies to arrive at solutions in new market penetration, competitive pricing, sustainable impact, and more. These are our global and regional leaders on this topic.

Global Leadership

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  • Pricing, revenue management, and trade and promotion
  • Digital and large-scale transformation
  • Marketing and digital
  • Sales and go-to-market capabilities
  • Marketing, Sales, and Pricing (MSP) practice area leader for NAMR
  • Leads BCG's global work in pricing strategy
  • Pricing transformation
  • Pricing model innovation

Local Experts

  • Medtech and biopharma
  • Growth generation
  • Go-to-market strategy and commercial model transformation
  • Sales, key account management, marketing, pricing, market access, and services

Featured Experts

  • Pricing transformation
  • Go-to-market strategy
  • Sales force effectiveness and reconstruction
  • Growth strategy for services
  • Turnaround management
  • Large-scale change programs
  • Pricing transformation
  • Pricing strategy and strategic price management
  • Strategy planning
  • Operations performance improvement
  • Transformation
  • Pricing optimization
  • Revenue enhancement
  • Pricing and promotion
  • Digital strategy and marketing effectiveness
  • Management of customer relationships, loyalty
  • Head of BCG in Southeast Asia
  • Leads BCG's Marketing, Sales & Pricing practice in Asia-Pacific
  • Leads BCG's Center for Customer Insight for Southeast Asia
  • Go-to-market strategy and execution
  • Pricing and promotion
  • Category strategy and management
  • Innovation
  • Portfolio design
  • Commercial excellence
  • Digital transformation
  • Digital go-to-market
  • Salesforce effectiveness and pricing in private equity
  • Pricing in banking—retail, private, and corporate
  • Pricing in insurance
  • Building pricing capabilities
  • Organizing the pricing function
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