Developing a Discount Approach: From Strategy to Implementation
Discover how a software company made the shift from discount strategy to reality.Read the story
BCG’s customized approach to pricing strategy and enablement has created a massive impact across industries, driving 2-8% of sales directly to the bottom line each year. This translates to hundreds of millions of dollars in profit.
Our challenge was that our pricing was done from a gut-feeling perspective. We didn’t have a pricing function, so we wanted to get advice on how to establish that centrally and become best in class.
BCG listened to us and delivered an approach tailored exactly to our needs. BCG knows the business of pricing. I’m confident in what we developed together.
—Senior executive at Nordex, a wind turbine company