When it comes to business transformation, there are three critical issues to get right.
The first is funding the journey. It’s important to pull the right short-term levers in order to sustain the transformation and fund new growth engines. The second is winning in the mid-term. CEOs and their leadership teams must describe an aspirational, engaging, fundamentally different value proposition that leads to mid-term revenue and earnings growth. And the third is developing the right team, urgency, organization, and culture. It’s essential to prepare the organization to execute and sustain the transformation.
BCG can help businesses successfully navigate these issues. We focus on five elements of enterprisewide transformation: