Partner & Managing Director
Capturing the Digital Advantage in Travel and Tourism
Jason Guggenheim is a member of The Boston Consulting Group’s Consumer, Marketing, Sales & Pricing, and Strategy practices. He leads BCG's global work in lodging and leisure, and his client work focuses primarily on travel- and tourism-related industries. He is an expert with BCG TURN, which helps clients deliver rapid, visible performance improvements in the short term while strengthening their organizations and positioning them to win in the future.
At BCG, Jason has worked with numerous lodging clients around the world on a wide range of issues, including organizational development and design, global hotel strategy, technology and digital strategies, and optimization of loyalty programs.
Jason has also helped build the online distribution portfolio for a major airline and led the comprehensive turnaround, merger, and relaunch of a large carrier. He has helped set up an initial public offering for an online travel company, and aided development of long-term strategies and operational improvements for multiple airlines.
Jason has extensive experience in the cruise industry, where he has assisted clients in generating new pricing, merchandizing, and promotional strategies; redesigning their loyalty programs; and implementing rapid revenue-enhancement initiatives.
Jason first joined BCG in 2001, after practicing as an attorney for three years in Johannesburg, South Africa. In 2002, he worked in strategy and corporate development at Delta Air Lines, engaging closely with the CFO and executive team. In 2004, Jason joined a team that took on the restructuring of bankrupt energy provider Mirant Corporation. He returned to BCG in 2007.