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Pricing Experts

BCG's consultants and industry experts focusing on pricing continue to partner with leading companies to arrive at solutions in new market penetration, competitive pricing, sustainable impact, and more. These are our global and regional leaders on this topic.

Global Leadership

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  • Marketing, Sales, and Pricing (MSP) global practice area leader
  • Commercial programs
  • Pricing strategy
  • Pricing transformation
  • Leads BCG’s global work in rail
  • Travel and tourism
  • Consumer and retail
  • Luxury

Local Experts

Veronique Yang

Managing Director & Partner


  • Leads BCG GAMMA in Greater China
  • FMCG and consumer durables
  • Apparel
  • Restaurants, food service, and food ingredients
  • Growth strategy
  • Go-to-market (GTM)
  • Consumer insight in rapidly developing economies (RDEs)
  • Health care in Asia
  • Co-Leader of BCG GAMMA in Greater China
  • Leads Marketing, Sales & Pricing practice in Asia Pacific
  • China
  • Emerging markets
  • Leads Marketing, Sales & Pricing practice in Greater China
  • Strategy
  • Operational performance
  • Retail
  • Leads BCG’s OPS practice in Greater China
  • Marketing and sales
  • Industrial goods
  • Procurement
  • Topic leader, Asia Pacific, Innovation in Consumer Products
  • Consumer
  • Retail and AI analytics
  • Digital marketing and personalization

Featured Experts

  • Leads BCG Pricing in North America
  • Pricing and promotion
  • Category strategy and management
  • Portfolio design
  • Leads BCG Pricing in Europe, Middle East and Africa
  • Travel and tourism
  • Strategic planning
  • Pricing and revenue management
  • Leads BCG Pricing in Asia-Pacific
  • Pricing and revenue management
  • Sales incentive redesign
  • Net revenue transformation