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Meet the BCG TURN and Transformation Experts

We are a specialized team within BCG with deep business experience and a wide range of backgrounds. It includes industry experts, operational improvement specialists and former executives with a deep track record in leading major transformation programs with strong results.

  • Corporate portfolio strategy
  • Post-merger integration in retail and consumer
  • Value creation programs
  • Pricing and promotion effectiveness
  • Leads BCG's Greater China practice
  • BCG TURN Global—turnaround, restructuring, and transformation
  • More than 10 proven end-to-end transformations and turnarounds
  • Integration
Ramón Baeza

Managing Director & Senior Partner

Madrid

  • Western Europe and South America Leader, Strategy Practice and BCG TURN
  • Innovation & Product Development
  • Large-scale transformations and turnarounds
  • Process optimization
  • North America leader, BCG TURN—turnaround, restructuring, and transformation
  • Former cofounder, US health care services company
  • Consumer and business services
  • Large-scale change
  • Leads BCG's global work in supply chain management
  • Leads BCG’s materials and process industries sector globally
  • Lean manufacturing and production systems
  • Sourcing and procurement
  • Central Europe, Middle East, and Africa (CEMA) leader, BCG TURN—turnaround, restructuring, and transformation
  • Leads BCG in the Nordics
  • Technology, telecommunications, and media
  • M&A
  • Leads BCG’s global work in change management
  • Program management
  • Enablement
  • Digital transformation
  • BCG TURN—turnaround, restructuring, transformation
  • Strategy, corporate development, M&A
  • Organization and operating model development
  • Profit improvement and large-scale change management
  • Financial services institutions
  • Large-scale change
  • Operations and organizational excellence
  • Large-scale transformation
  • Implementation of large scale transformations
  • Executive coaching
  • Performance improvement
  • Organizational redesign
Stepan Breedveld

Managing Director & Senior Partner

Amsterdam

  • Member of BCG TURN
  • Acquisition and turnaround of a global IT services company
  • Sales and delivery optimization in telecom and IT services
  • Customer segment and portfolio strategies
  • Transformation
  • Performance improvement
  • Operational turnaround
  • SOP redesign for large, multi-format retailers
Ruslan Alikhanov

Managing Director & Partner, Head of TURN

Moscow

  • Restructuring
  • M&A
  • Asset management
  • Organizational redesign and streamlining of governance models
  • BCG TURN—turnaround, restructuring, and transformation
  • Former COO, industrial equipment manufacturer
  • Deputy head of operational organization for a multibillion infrastructure project
  • Interim site manager for machine manufacturer during operational restructuring
  • BCG TURN—turnaround, restructuring, and transformation
  • Fashion and luxury goods/food and non-food retail
  • Business model transformation
  • Operational restructuring
  • Engineered products and infrastructure
  • BCG TURN—turnaround, restructuring, and transformation
  • Services in medtech
  • Cost and efficiency
  • Retail and consumer goods
  • BCG TURN—turnaround, restructuring, and transformation
  • Cost of goods sold and category management
  • Organization design
  • BCG TURN—turnaround, restructuring, and transformation
  • Performance improvement
  • Cost reduction programs
  • Cash and liquidity management
Grégoire de Chevron Villette

Principal

Paris

  • BCG TURN—turnaround, restructuring, and transformation
  • Operational turnaround and performance improvement
  • Cash and liquidity management
  • M&A, including joint ventures and carve-outs
  • BCG TURN—turnaround, restructuring, and transformation
  • Program management
  • Strategy development
  • Infrastructure investment and standardization
José Fornell

Partner

Miami

  • Turnaround and transformation
  • Restructuring
  • Profitability analysis
  • Liquidity crisis management
  • Leads BCG's work in sales in North America
  • Sales transformation
  • BCG TURN—turnaround, restructuring, and transformation
  • Go-to-market (GTM)
  • Leads BCG's global work in lodging and leisure
  • Travel and tourism
  • Airlines, cruise lines, hotels, and resorts
  • BCG TURN—turnaround, restructuring, and transformation
  • BCG TURN—turnaround, restructuring, and transformation
  • Crisis management
  • Financial and operational turnarounds
  • Recapitalizations
  • Co-leads BCG’s Industrial Goods practice in Japan
  • Leads BCG’s pricing work in Japan
  • Large corporate transformation
  • Digital strategy
  • Leads BCG's New Jersey office
  • Leads BCG’s global work in store operations
  • Category performance improvement (CPI)
  • Category management
  • Leads BCG's Principal Investor & Private Equity and TURN practices in the UK
  • Private equity-owned businesses
  • Turnaround in high impact and time-critical situations
  • Holistic turnaround
  • Core member of the BCG TURN practice
  • Operational turnarounds
  • Large scale cost reduction programs
  • Organization redesign and headcount reduction programs
  • Business model innovation
  • Strategic planning
  • BCG TURN—turnaround, restructuring, and transformation
  • Strategy cosourcing and megatrends
Erich Knausenberger

ECT Principal

Washington, DC

  • Organizational transformation
  • Strategy development
  • Cost rationalization
  • Agile/sustainable development
  • BCG TURN – Turnaround, Restructuring and Transformation
  • Leads TURN in Italy, Greece and Turkey System
  • Organization structure optimization and HC reduction
  • Fashion, apparel, luxury and retail
  • Coleads BCG’s infrastructure work in Australia
  • Mining and construction
  • BCG TURN—turnaround, restructuring, and transformation
  • Transportation and shipping
  • BCG TURN expert in restructuring and recovery for Central Europe, Middle East, and Africa (CEMA) and Western Europe and South America (WESA)
  • Liquidity management and cash flow improvement
  • Restructuring and recovery of sub- and nonperforming companies
  • Insolvency prevention and solutions
  • BCG TURN – Turnaround, Restructuring and Transformation
  • Corporate development and finance
  • Capital allocation and liquidity management
  • Principal investors and private equity
  • BCG TURN—turnaround, restructuring, and transformation
  • Operational turnarounds
  • Large headcount reduction programs
  • Footprint optimization
  • Large-scale change programs
  • Operations restructuring and efficiency improvement
  • Strategy reset
  • Operating model changes
Bob Ryder

Senior Advisor

New York

  • BCG TURN—turnaround, restructuring, and transformation
  • Former CEO, top Fortune 500 company
  • Branding
  • Capital allocation
  • Head of BCG’s Cologne office
  • BCG TURN—turnaround, restructuring, and transformation
  • Insolvency support
  • Former partner, international consultancy—specializing in turnaround and restructuring
  • BCG TURN—turnaround, restructuring, and transformation
  • Process industries and building materials
  • Engineered products and infrastructure
  • Lean and manufacturing
  • Consumer and retail
  • Large-scale change
  • Food and beverage
  • Organization
  • BCG TURN—turnaround, restructuring, and transformation
  • Cash and liquidity management
  • Distressed debt and refinancing
  • Insolvency administration and in-court restructuring
  • Transformation
  • People and organization
  • Behavior and culture change
  • Digital culture
  • Key in development of BCG’s change management topic
  • Operational redesign
  • Enterprise program management
  • Change management in digital transformation
  • Innovation
  • Corporate vitality and imagination
  • Corporate and BU strategy
  • Business model innovation
  • BCG TURN—turnaround, restructuring, and transformation
  • Customer advocacy and retail-brand strategy
  • Leadership and talent development
  • Omnichannel retailing
  • Leads BCG’s global work in the transportation and logistics sector
  • Shipping
  • Digital in transportation and logistics
  • Mobility innovation
  • Large-scale transformation
  • Project management office
  • Supply chain and logistics
  • Sales force efficiency
Jeff Kotzen

Managing Director & Senior Partner

New Jersey

  • TSR strategy, including investor strategy and optimization of messaging and financial policy
  • Transformation and large-scale change
  • Business process reengineering
  • Organizational effectiveness
Hiroaki Sugita

Managing Director & Senior Partner

Tokyo

  • Leads BCG’s Japan system as Chairman of BCG Japan
  • Media and high tech
  • Consumer goods and services
  • Transformation and digitization
Transformation, Turnaround & Restructuring

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