Competing to Win in China's Fast-Growing Automotive Market

Jim Hemerling Zafar Momin Immo Rupf

By the end of this decade, China’s fast-growing car market will be one of the five largest in the world. But it will also be a market in which car-making capacity will outstrip demand by two to one. In the race to survive the inevitable shakeout, the winners will be those who pay meticulous attention to five critical factors.

Automotive Industry