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Uncover Insights in Consumer Products

Winning consumer products companies are finding new ways to grow—through smart demand centric value creation strategies, effective change management, and focused operational transformation.

Helping Consumer Goods Companies Adapt to the Changing Face of Trade

There’s no bigger uncertainly or likely risk facing consumer goods companies’ supply chains than trade policies, explains BCG’s Jeff Gell in his recent blog.

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How Should Consumer Goods Companies Approach Digital Transformation?

BCG’s Karin von Funck shares the fundamentals for success in her recent LinkedIn post.

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The Demand Centric Growth Approach

Demand Centric Growth™ is a fundamentally different way to uncover the drivers of growth in the consumer products industry.

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Consumer Products in Greater China

Five Profiles that Explain China’s Consumer Economy

China’s consumer economy is benefiting from an emerging upper-middle-class and affluent households, a younger population that is eager to spend, and e-commerce through digital channels.

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China's Consumers Stay the (Slightly Slower) Course

BCG’s latest consumer sentiment survey provides good news for companies that understand the current shifts in Chinese consumer spending.

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The New China Playbook: Young, Affluent, E-savvy Consumers Will Fuel Growth

Driven by the rise of upper-middle-class and affluent households, a new generation of sophisticated consumers, and the increasingly powerful role of e-commerce, China will also undergo dramatic change over the next five years.

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Four Steps to Value-Creating Growth

BCG has identified four steps successful consumer products companies take to drive valuable growth.

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Challenge Conventional Wisdom to Unlock Supply Chain Value

New challenges for consumer products companies require new ways of thinking—and a willingness to challenge conventional wisdom.

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A Checklist for Postmerger Integration Success

Acquisitions in consumer goods can add significant value, but only if the integration teams focus on the most important sources of value and risk.

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Consumer Products