“Now Is The Time” Photography and Video Installation and Exhibition Comes to Beijing

As a Collaboration Between Magnum Photos, The Boston Consulting Group and Kram/Weisshaar, the Exhibition will be held in Beijing – The Red (Taikoo Li Sanlitun North) from September 10th to October 7th, 2015, with Taikoo Li Sanlitun as Venue Partner.

BEIJING, July 28, 2015—Magnum Photos, The Boston Consulting Group (BCG) and Taikoo Li Sanlitun are presenting for the first time to the public a photography and video commission started in 2013 with the work of Alessandra Sanguinetti, Alex Majoli, Jonas Bendiksen, Olivia Arthur and Gueorgui Pinkhassov.

The authors have engaged in a collaborative effort to interpret and translate five sets of actions into an impression of the fundamental societal shifts that are impacting our collective future.

The exhibition, through a combination of documentary photography and immersive media, seeks to provide insights into five massive changes that will transform the world over the next 20 years: the explosive growth of the middle class in the developing world, the rapid increase in the number of people acquiring postsecondary degrees, the vast changes in the use of resources worldwide, the continuing acceleration of digital and physical connectivity, and the dramatic rise of market and societal turbulence.

Curated by leading British photographer Martin Parr, five renowned Magnum photographers documented the personal, human impact of these conditions in 10 locations on five continents: Alessandra Sanguinetti in Bogota and Silicon Valley, Alex Majoli in Lagos, Abu Dhabi and Doha, Jonas Bendiksen in Istanbul and Stockholm, Olivia Arthur in Mumbai and Shanghai, Gueorgui Pinkhassov in Jakarta and Seoul.

The exhibition, conceptualised and designed by Kram/Weisshaar, is structured around an immersive "media chamber" with floor to ceiling projections that put the viewer in the shoes of the Magnum photographers by combining live video captured from their cameras as they work, along with their final still images. Dynamic 4D Diagrams created by the designers reveal the raw data underlying each of the five key global conditions motivating the exhibition as they play out over the next 20 years. An "investigative table" with oversized books allows the visitor to deep-dive into the visual and tactile research undertaken by the creative team at the core of the exhibition. Lastly, a set of final, museum-grade prints of the refined photographic result is presented.

Taken as a whole, this exhibition presents a visceral, experiential snapshot of the world at a moment of intense change.

For media inquiries, please contact Ms. Gu Li at 86 21 2082 3069 or gu.li@bcg.com.

About Magnum Photos
Magnum Photos is the most prestigious international photographic cooperative. Founded by Robert Capa, Henri Cartier-Bresson, David Seymour and George Rodger in 1947, it is still wholly owned and controlled by its members. Magnum owes its reputation to the vision of its photographers, who have never swerved from the principles of its founders: solidarity and respect for individuality, entrepreneurships and authorship at an individual and group level, to bear witness to major world events, creating critical and engaged bodies of works. “Magnum is a community of thought, a shared human quality, a curiosity about what is going on in the world, a respect for what is going on and a desire to transcribe it visually.” Henri Cartier-Bresson. Please visit www.magnumphotos.com.

About Kram/Weisshaar
Kram/Weisshaar is one of the world’s preeminent international design and innovation partnerships. Founded and led by Reed Kram and Clemens Weisshaar they have been referred to as “the vanguard of the next generation of digital designers” (FORM Magazine) and “the poster boys of a new breed of designers” (International Herald Tribune). Reed Kram and Clemens Weisshaar’s works can be found in the permanent collections of the Vitra Design Museum, Weil am Rhein, Museum of Modern Art, New York and the Centre Pompidou, Paris and they have exhibited and collaborated with many of the most respected companies and cultural institutions worldwide.

About Taikoo Li Sanlitun
Taikoo Li Sanlitun, comprised of Taikoo Li Sanlitun South and North, and a urban hotel, The Opposite House, is Swire Properties’ first commercial development to open for business in Mainland China during 2008 Beijing Olympics. As the iconic fashion destination, the project houses more than 200 fashion, lifestyle and F&B tenants, including the world’s largest adidas brand centre, Apple’s first retail store in Mainland China, and many international designer labels’ flagships. In addition, Taikoo Li Sanlitun is committed to building and growing with the community, and has sponsored, exhibited or collaborated with various events of art, culture, architecture, design, music and charity. For more information, please visit www.taikoolisanlitun.com.

About Boston Consulting Group

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we work closely with clients to embrace a transformational approach aimed at benefiting all stakeholders—empowering organizations to grow, build sustainable competitive advantage, and drive positive societal impact.
Our diverse, global teams bring deep industry and functional expertise and a range of perspectives that question the status quo and spark change. BCG delivers solutions through leading-edge management consulting, technology and design, and corporate and digital ventures. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, fueled by the goal of helping our clients thrive and enabling them to make the world a better place.

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