Marketing & Sales
Realizing Superior Value from Brand Investments in China
Realizing superior value from brand investments in China’s market will be decisive in separating the winners from the losers. However, the changes in the market situation, the competitive landscape, and consumer behavior have brought new challenges for branding in China. Companies that have built strong brands in China have a deep understanding of what it takes to realize superior brand value and how to execute to overcome China's unique challenges.