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Strategy

The BCG Way: The Art of Strategic Insight

It's commonly acknowledged that a successful business strategy is closely linked to the sustainable competitive advantage of a company. Therefore, developing a strategy is an important path for the entrepreneur to stand out in the market competition and be unique. In developing the so-called 'winning strategy', the enterprise shall obtain relevant information and attached capability (such as observation). This book starts with the point that observation is the spirit of strategy. Then it describes a series of skills helpful to practice strategic observation, such as how to build a hypothesis-driven thinking process? how to build creativity to overcome the intent to persist on the existing solution? how to leverage team strength to expand thinking process?

Strategy