What Is Globalization Doing to Your Business?

Thomas Bradtke Jean Lebreton Harold L. Sirkin David Young

Very few companies fully grasp the impact globalization will have on their businesses, let alone on their customers and suppliers. Even fewer have developed systematic ways of addressing this issue. Every CEO should be asking: How is globalization penetrating my industry? Which products and customers are in motion? Which assets will become liabilities? And how do I create advantage during this period of rapid globalization? Our LCC Matrix gives executive teams valuable insight into the challenges their companies face.

International Business