BCG’s Shilpa Patel explains how her team applied Smart Simplicity to the European business unit of a pharmaceutical company. The impact was faster decision-making, agile ways of working, better distribution of talent, and a stronger, more focused leadership team.

Shilpa Patel is a core member of the Health Care, the Consumer, and the Marketing, Sales & Pricing practices at The Boston Consulting Group. She is also European co-lead of BCG's Digital Marketing Accelerator and a member of the Social Impact Practice Network (SIPN).

Since joining BCG in 2008, Shilpa has focused her client work on commercial biopharma and consumer health care. Her case experience ranges across many topics that include strategy, organization, marketing effectiveness and efficiency, digital marketing, capability development, transformation, and postmerger integration.

Prior to joining BCG, Shilpa was a principal with Marakon Associates. She was also a brand manager at Procter & Gamble in health and beauty care.

AREAS OF EXPERTISE

EDUCATION

  • MBA, INSEAD
  • MEng, chemical engineering, Imperial College London

HONORS AND AWARDS

  • Member, City & Guilds, UK

Publications and Videos

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Digital Marketers Race to Meet the Needs of a New Era

With e-commerce booming and privacy concerns growing, consumer brands are accelerating their online agendas.
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Responsible Marketing with First-Party Data

Today’s marketers need to demonstrate that their products and services are relevant to consumers. This requires access to first-party data, which depends on earning consumers’ trust.
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The Dividends of Digital Marketing Maturity

Advertisers that raise their digital game report cost savings of up to 30% and revenue increases of as much as 20%.
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Biopharma’s Countdown to Brexit

As the deadline approaches and many details remain unclear, companies are left with no choice but to plan for a hard Brexit in March 2019. Here’s how to get ready.
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Mastering Digital Marketing Maturity

The promise of digital marketing is great, but the practice is hard. Here’s how to progress along the digital maturity curve with maximum effectiveness.
Deep Expertise, Broad Experience