We want to make pricing a better source of value for businesses. By identifying the right strategy, targeting the moves that will have the greatest impact and building capabilities, we deliver greater levels of impact each step of the way.
There’s no single pricing strategy that works for every company. We identify the right strategy—from launching a new product to penetrating a new market—that will create the greatest impact.
Stay ahead of the market. Senior pricing experts work closely with your senior leadership team to develop a pricing strategy and roadmap that help you stay ahead of the competition.
Our combination of pricing and industry expertise gives us the unparalleled ability to prioritize and execute the pricing moves that deliver the most impact.
Reap the results. With our tools and analysis, you can devise pricing strategies that are targeted to your competitive advantage and that lay the foundation for pricing capabilities within your teams.
With customized tools that are easy to update, we help you target the right moves that will maximize your impact and enable your teams to maintain and execute the strategy over time.
Our tools cover a broad spectrum of applications, from visualizing and diagnosing your current practice to refining pricing hypotheses, as well as managing and monitoring pricing data in real time:
Traditional pricing projects stop as soon as the implementation of a new pricing strategy is under way. At BCG, we work shoulder to shoulder with clients to implement differentiated pricing tactics that drive big impact as well as build capabilities and tools that sustain long-term value.
Establishing pricing capabilities and capturing sustainable value is a multiyear journey. Our enablement process takes companies beyond the tactical considerations and near-term gains of shorter engagements to build capabilities for long-term value.
We begin by developing pricing strategy that builds the foundational capabilities and delivers immediate impact. We then continue to develop the practice, positioning companies to sustain growth far into the future.