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Pricing Experts

BCG's consultants and industry experts focusing on pricing continue to partner with leading companies to arrive at solutions in new market penetration, competitive pricing, sustainable impact, and more. These are our global and regional leaders on this topic.

Global Leadership

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  • Marketing, Sales, and Pricing (MSP) global practice area leader
  • Commercial programs
  • Pricing strategy
  • Pricing transformation
  • Leads BCG pricing and retail globally
  • Travel and tourism
  • Consumer and retail
  • Pricing and revenue management

Local Experts

  • Corporate and retail banking
  • Digital strategy
  • Pricing
  • Customer service
  • Telecommunications
  • Media
  • Pharma
  • Operations improvement
José Antonio Tortosa

Managing Director & Partner

Madrid

  • Telecom
  • Growth strategy
  • Operational turnaround
  • Market positioning

Featured Experts

  • Leads BCG Pricing in North America
  • Pricing and promotion
  • Category strategy and management
  • Portfolio design
  • Leads BCG Pricing in Europe, Middle East and Africa
  • Travel and tourism
  • Strategic planning
  • Pricing and revenue management
  • Leads BCG Pricing in Asia-Pacific
  • Pricing and revenue management
  • Sales incentive redesign
  • Net revenue transformation
Pricing

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