Marketing

BCG’s marketing team drives the firm’s reputation as a thought leader. We work to strengthen and protect BCG’s brand, advance our business agenda, and partner with management to engage with our key audiences through tools such as global thought-leadership publications, public relations, alumni outreach, recruitment marketing, and social media.

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BCG

Practice Area (Expertise) Marketing

Marketing managers work as the liaison between marketing and practice areas—BCG’s areas of expertise in distinct industries and capabilities. Those in expertise marketing jobs offer support in developing content, and we participate in or initiate client events.

Local Marketing

Local marketing teams help strengthen the BCG brand by taking part in media activities, events, and networking opportunities.

Global Marketing

The global marketing team supports wider, more comprehensive marketing efforts across BCG.