Unleashing the Power of Data with IoT and Augmented Reality
The value of IoT data is hidden in plain sight. Using AR realizes its potential, as our app demonstrates. It’s critical that companies develop a joint IoT-AR strategy.
The value of IoT data is hidden in plain sight. Using AR realizes its potential, as our app demonstrates. It’s critical that companies develop a joint IoT-AR strategy.
Businesses finally have the authentication and tracking capabilities they need to fight counterfeiting, protect customers, and recover millions in lost sales.
Now that the country’s major online players have conquered the consumer space, they’re intent on digitizing B2B industries and building platform-based businesses.
The radical new technology promises to create value of more than $450 billion annually. But the gains will be far from equally distributed.
Young, tech-enabled companies have done remarkably well during the COVID-19 period, offering crucial lessons about the value of creativity, agility, and discipline.
BCG’s recent survey of nearly 700 IT buyers across industries found that the dynamics of demand are evolving. Vendors must ensure that their sales tactics are suited to the new environment.
This four-step approach helps tech companies create competitive advantage at a time when the industry is facing challenges on many fronts.
The goal is not to unseat the tech giants or even to defend market share. It’s to acquire the tools and the mindset you need to pursue opportunities in the digital age.
Agile is powerful, but it isn’t suitable for every digital project. If the company’s technology architecture isn’t decoupled, or if project dependencies are high, a hybrid approach makes sense.
The successful company of the future will blend human and technological capabilities.
By shining a light into the black box of R&D spending, companies can spur innovation.
There’s a startling disconnect between how companies view their M&As and what they actually achieve. But by taking an agile approach, they can create greater value—faster.
Big investments, end-user power, preferred platforms, and other trends are forcing industry players at all levels to make changes and choices.
Cybersecurity and business strategy should be linked at every level, from the board and C-suite, to individual people, processes, and systems. Browse the collection to learn more.
Were the world’s biggest trading relationship to unwind, US companies would have more to lose than Chinese firms in terms of revenue and access to critical supplies.
Many tech companies are reaching middle age and need to reinvent and transform themselves to stay relevant. They also need to broaden their core purpose to address their role and influence in society and their effect on the environment.
Tighter curbs on technology sales to China could reverse the virtuous innovation cycle that has long powered US dominance of the industry globally.
RevOps is a high-impact way to accelerate growth and efficiency through tighter alignment of your marketing, sales, and customer success functions.
Digital authentication is a chore for users, but it doesn’t need to be. Solutions providers who understand that can capture a great opportunity.
Innovators are doubling down on digital—and embracing AI, platforms, and ecosystems for advantage.
Even in the wake of COVID-19, rising expectations, increasing complexity, and fast-paced change are continuing to transform marketing.
Marketers need partners more than ever. But successful partnerships take work.
For semiconductor companies, changing market realities call for a new approach to developing products—one that stresses the features and performance that users value most.
