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Julien Legrand is an ambassador at the BCG Henderson Institute, BCG’s strategy think tank, in the Strategy Lab. Since starting at the Paris office of BCG in 2017, Julien has focused on corporate strategy, new technologies, platforms, and ecosystems.

Julien’s most recent projects before he joined the Institute include the development of the IT strategy for a retail banking division, the digitization of car design for an automobile manufacturer, the reorganization of a top retail bank, and the redesign of a media agency digital offering.

Before joining BCG, Julien was a research assistant at Mines ParisTech-PSL University studying platforms’ competitive dynamics.

Areas of Expertise

  • New technologies and platforms
  • Disruption
  • Corporate strategy
  • Digitization


  • MSc, Industrial Engineering, Mines ParisTech-PSL University
  • MA, Economics and Business, Peking University

Honors and Awards

  • Yenching Scholarship
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