Digital Acceleration Index

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Using BCG’s Digital Acceleration Index (DAI) enables a company’s leaders to identify opportunities for accelerating the digital transformation journey. An organization can determine its starting point by first discovering its digital strengths and weaknesses. Next, comparisons made by benchmarking against direct peers, the industry average, or best-in-class digital leaders help executives define an achievable ambition level for their company, develop an integrated roadmap for reaching the targeted digital state, and initiate their digital transformation.

What Is the Digital Acceleration Index?

The 4 building blocks evaluated by the DAI are:

Business strategy driven by digital
Digitize the core
New digital growth
Enablers

Responses to the questionnaire help determine which of the four stages of digital maturity a company has achieved for each of the dimensions and activities:

Stage 1. Digital Passive: At this stage of digital maturity, business functions and IT sometimes collaborate on digital topics based on ad hoc demands, but they do not align unless those projects are executed jointly. The company has not yet defined a targeted state for digital technologies and the organization.
Stage 2. Digital Literate: At this stage, the need for digital investment is recognized and a roadmap to close existing gaps is defined. Processes are beginning to be digitized. Business units, functions, and regions execute digital initiatives, but they do in functional silos rather than in conjunction.
Stage 3. Digital Performer: The business functions and IT jointly build capabilities across all areas, manage digital in an integrated way, and build and commercialize digital initiatives with success. Some disruptive businesses are launched.
Stage 4. Digital Leader: Digital is embedded throughout the entire company, including in its innovation, value proposition, technology, and operations. The organization outperforms its peers in key digital metrics, and digital is seen as the key driver of the company’s value. Digital strategy and a roadmap are defined. Digital initiatives contribute to strategy and clear value is added.

The findings from the completed assessment highlight the key areas in which significant improvement is required and capabilities are imbalanced. The assessment includes optional deep dives that companies can undertake to target specific, particularly critical dimensions.

Who Should Participate?

The DAI has already been proven to be a valuable tool among top-level executives and digital experts from more than 5,000 companies covering all industries and geographies. Within some individual clients, more than 1,000 surveys were conducted across all business units and functions to fully assess the corporate group as a whole.

Learn More About Digital Maturity

How Digital Champions Invest

Digital champions are expanding their lead with investments to enhance technology and IT, build their talent base, and push digital projects—including in AI—to scale.

How Digital Champions Invest: The Infographic

BCG surveyed 1,800 companies in Europe, Asia, and the US to evaluate their digital maturity across more than 35 dimensions of digital transformation.

What Digital Champions Do Differently

Digital champions outperform laggards by boosting performance in three key ways: they invest, assign more people to digital roles, and embed digital capabilities in the business.

Digital Maturity Is Paying Off

Although the performance gap is widening between digital champions and laggards, companies can take steps to mature.

Acting on the Digital Imperative

To launch a true digital transformation and secure competitive advantage, companies need to execute along three dimensions: speed, scale, and value.

Discovering How and Where to Add Digital to Your Private Equity Playbook

BCG’s Digital Acceleration Index tool helps private equity firms evaluate their portfolio companies’ ability to create value through digital—and launch the right digital initiatives to boost companies’ value creation.

BCG’s Digital Acceleration Index for Retail

Digitalization: How Digital Champions Invest and Transform

Digital in the Public Sector