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Consumer Products Experts

BCG's consumer products consultants and industry experts continue to partner with leading companies to arrive at solutions in accelerating growth, winning in digital, lean operations, and more. These are BCG's global and regional leaders on this topic.

Global Leadership

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Tom Lutz

Senior Partner & Managing Director, Global Leader, Consumer Practice

Dallas

  • Corporate portfolio strategy
  • Post-merger integration in retail and consumer
  • Value creation programs
  • Pricing and promotion effectiveness

Local Experts

Javier Anta Callersten

Partner & Managing Director

London

  • Leads BCG's work in Europe on pricing and promotions in retail
  • Leads BCG’s Gamma operations in London
  • Big data and advanced analytics in retail
  • Category performance improvement (CPI) and category management
Chris Biggs

Partner & Managing Director

London

  • Leads BCG’s global work in the retail sector
  • Digitalization in retail
  • Omnichannel and digital strategy
  • Omnichannel operating model design and delivery
Charmian Caines

Senior Partner & Managing Director

London

  • Leads BCG's Consumer, Retail, and Travel and Tourism practice in the UK
  • Retail transformation
  • All aspects of grocery and nonfood retail
  • Fast-moving-consumer-goods (FMCG) strategy, digital, productivity, transformation
Pedro Esquivias

Partner & Managing Director

Madrid

  • Leads BCG’s travel and tourism work in the UK
  • Mergers and acquisitions (M&A)
  • Airlines
  • Tour operators, TAs, OTAs, hotels & resorts
Pranay Jhunjhunwala

Partner & Managing Director

London

  • Leads BCG's Marketing, Sales and Pricing practice in the UK
  • Leads BCG's global work with airlines
  • Consumer segmentation
  • Pricing and revenue management
Pierre Mercier

Senior Partner & Managing Director

London

  • Supply chain and logistics
  • Retail and consumer products
  • Performance improvement
  • Postmerger integration
Marcus Bokkerink

Senior Partner & Managing Director

London

  • Consumer products
  • Corporate and portfolio strategy
  • Business unit, category, and brand growth
  • Mergers and acquisitions
Hugo Canelas

Partner & Managing Director

London

  • Leads BCG's Travel and Tourism and Strategy practices in the UK
  • Leads BCG’s private-equity portfolio transformation team for the consumer and retail sectors in Europe
  • Commercial strategy
  • Transportation and logistics
Andy Veitch

Partner & Managing Director

London

  • Retail customers and merchandise
  • Convenience stores
  • Retail transformation
  • Business unit strategy in retail
David Olsen

Partner & Managing Director

London

  • Consumer products
  • Business development
  • Strategy
  • Trade spending

Featured Experts

Olivier Abtan

Partner & Managing Director

Paris

  • Leads BCG’s global luxury sector
  • Luxury, fashion, and beauty
  • Retail
  • Supply chain and logistics
Stéphane Cairole

Senior Partner & Managing Director

Paris

  • Leads BCG's Consumer & Retail practice in France
  • Leads BCG's Marketing, Sales & Pricing practice in Europe
  • Large-scale digital transformation
  • Marketing and sales
Guillaume Charlin

Senior Partner & Managing Director

Paris

  • Leads BCG's Consumer Products topic in Europe
  • Portfolio and brand strategies
  • Marketing effectiveness
  • Go-to-market strategy
Peter Dawe

Partner & Managing Director

Toronto

  • Redesign of manufacturing operation models
  • Reduction of multicategory complexity
  • Lean advantage
  • Media services
Jeff Gell

Senior Partner & Managing Director

Chicago

  • Corporate portfolio strategy
  • Brand strategy in multiple categories
  • Cost reduction programs
  • Pricing architecture and trade spending redesign
Patrick Hadlock

Partner and Managing Director

Dallas

  • Loyalty and branding
  • Digital innovation and marketing
  • Sales transformation
  • Corporate portfolio strategy
Waldemar Jap

Partner & Managing Director

Hong Kong

  • Effectiveness of marketing and trade spending
  • Sales and distribution
  • Market entry and growth strategy
  • E-commerce and digital marketing
Jochen Messelink

Partner & Managing Director

Amsterdam

  • Consumer products
  • Revenue management
  • Trade spending and promotion funding
  • Online retail
Kate Protextor

Partner & Managing Director

Chicago

  • Category and brand growth
  • Route to market
  • Sales force redesign
  • Innovation and new-product development
Dan Wald

Partner & Managing Director

Chicago

  • Growth strategy
  • Branding
  • Consumer insight
  • Innovation
Consumer Products

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