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Adrian Hofer

Partner & Managing Director


Adrian Hofer joined The Boston Consulting Group in 2004 after building his own consulting business. He is a core member of BCG's Consumer practice and leads the firm's People & Organization practice in Switzerland. His experience includes projects in strategy, organization, corporate transformation, and postmerger integration.

Adrian’s work at BCG has included large-scale transformations of European grocery and convenience retailers, international expansion, route-to-market strategy and corporate center organizations for international consumer products players, and due diligence projects in the consumer/branded business industry.

Adrian has contributed to several BCG articles about human resources and is quoted as an expert on retail in the press. He is fluent in English, German, and French.

Areas of Expertise

  • Strategy and transformation in retail
  • International expansion in retail
  • Acquisition strategy and due diligence, postmerger integration
  • Sponsoring, merchandising, route-to-market, and licensing strategy
  • Role of the center / parenting strategy / governance
  • Brand architecture and operating model design


  • PhD, University of St. Gallen
  • Masters, management, technology, and economics, Swiss Federal Institute of Technology
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