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Smart Simplicity Experts

BCG's consultants and industry experts focusing on smart simplicity continue to partner with leading companies to arrive at solutions in the face of increasing complexity, such as profitability, customer satisfaction, and share price. These are our global and regional leaders on this topic.

Global Leadership

Reinhard Messenböck 

Senior Partner & Managing Director


  • Leads BCG's work in Smart Simplicity
  • Leads BCG's work in cost and efficiency
  • Organization Design
  • Large scale transformation

Featured Experts

Yves Morieux 

Senior Partner & Managing Director

Washington, DC

  • Smart Simplicity
  • Mobilization and motivation throughout large-scale change programs
  • Corporate strategy
  • Postmerger integration and organization design

Peter Tollman 

Senior Partner & Managing Director


  • Biopharmaceuticals strategy and operational effectiveness
  • Transformation and the management of large-scale change
  • Postmerger integration
  • Organizational effectiveness

Jaap Backx 

Partner & Managing Director


  • Retail banking
  • Wholesale banking
  • Smart Simplicity
  • Organization redesign

Mike Lewis 

Partner & Managing Director


  • Strategy
  • Change management
  • Operations
  • Organization

Manuel Luiz 

Partner & Managing Director

Rio de Janeiro

  • Oil and gas, upstream
  • Mining
  • Change management
  • Support functions and role of the center

Henning Streubel 

Senior Partner & Managing Director

San Francisco

  • Leads BCG's West Coast system
  • Upstream oil and gas
  • National and international oil companies
  • Large-capital program management

Yulius Yulius 

Partner & Managing Director


  • Leads BCG's Operation practice in Southeast Asia
  • Leads BCG's People & Organization practice in Southeast Asia
  • Leads BCG's Social Impact Practice Network in Southeast Asia 
  • Forest products—paper and packaging, agribusiness, and mining

Brad Noakes 

Partner & Managing Director


  • Leads BCG’s People & Organization practice in Australia and New Zealand
  • Insurance
  • Financial institutions
  • Change management

Fabrice Roghé 

Senior Partner & Managing Director


  • Organization design
  • Excellence in support functions
  • Competitive advantage
  • Cost reduction

Rahul Guha 

Partner & Managing Director


  • Corporate development
  • Growth strategy
  • Portfolio selection
  • PMI
Smart Simplicity