Change in the retail landscape is nothing new—retailers worldwide have always had to adapt to shifts in customer behavior and competitive threats. What is new is the frequency and scope of change, and how fundamentally these shifts can disrupt established retailers. Regardless of region, retailers who no longer offer a strong value proposition for their customers will lose. Yet retailers that pursue new opportunities and capitalize on these shifts can win and position themselves to grow.
The future of retail is here. Success relies on a deep understanding on consumer behavior and how to leverage digital.
Our Latest Thinking on RetailAcross all retail segments—from grocery to fashion—promotions are one of the most effective tools for driving traffic and improving margins. BCG’s holistic approach uses rigorous analytics to give a more granular picture of the performance of past events and then applies those insights to create more effective promotions for the future.
Explore our solutionsBCG helped a grocery player return its overall and online businesses to profitability by increasing operational efficiencies, enhancing its online model, and tailoring its local strategies.
Read more about our impactSenior Partner & Managing Director; Global Leader, Consumer Practice
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