Technology Industries
Both Incumbents and Startups Can Take Advantage of Trends—and Thrive
How can technology companies thrive in an increasingly instrumented, intelligent, and instant market? Incumbents face the challenges of agile transformation and the threat of disruption. Start-ups face long odds for achieving significant market share. Successful companies innovate in continuous release software development, omnichannel customer engagement, and flexible supply chains. They also strengthen core disciplines such as capital allocation, productivity, and pricing. These trends determine who wins—and who gets left behind.
By the end of 2016 SaaS represented 25% of the total enterprise software market. It is expected to reach 40% by 2021—a significant milestone to achieve in such a short period of time.
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Is it better to be the industry gorilla? Not necessarily. Smaller companies can sometimes be more nimble.
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Business model innovation is necessary for survival at key inflection points in the evolution of technology.
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Nokia has radically and successfully reinvented itself several times during its 150-year history. Its most recent transformation may be the company’s most radical yet.
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Patrick Forth
Senior Partner & Managing Director, Global Leader, Technology, Media & Telecommunications Practice
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