How can technology companies thrive in an increasingly instrumented, intelligent, and instant market? Incumbents face the challenges of agile transformation and the threat of disruption. Startups face long odds for achieving significant market share. Successful companies innovate in continuous-release software development, omnichannel customer engagement, and flexible supply chains. They also strengthen core disciplines such as capital allocation, productivity, and pricing. These trends determine who wins—and who gets left behind.
