Now more than ever, business has a crucial role to play in protecting people’s health, bolstering the economy, and developing both practical solutions and game-changing innovations that will shape the recovery and beyond. At BCG, we’re working with companies around the world to manage the impact of the coronavirus on all aspects of the business, with actions ranging from rapid responses to more fundamental, strategic shifts. We’re also helping companies look much further ahead and envision how the crisis will continue to affect the competitive environment and what society will need in the coming months and years.
The economic impact of the coronavirus calls on leaders to step up on multiple fronts: attending to people’s immediate needs, ensuring the health of the business, scanning the continually changing business and societal landscape, and positioning the enterprise to thrive in a new normal.
“By asking the critical long-term questions—and doing that for the duration of the outbreak—you’ll be better prepared for whatever comes.”
—Rich Lesser, Chief Executive Officer
COVID-19 Rapid Response Checklist
Use BCG’s checklist to ensure health and safety, business strength, financial resilience, and execution clarity during a crisis.
Already, we’ve seen major shifts that are forcing companies to rethink how they operate in virtually every area—from pricing and procurement to supply chains, sales, and cybersecurity. More change is sure to come.
No industry will be immune to the impact of COVID-19. For some, the crisis poses an existential threat. For all, now is the time to revisit basic assumptions about what it means to compete and thrive.