For the majority of travel players today, the competitive battlefield is shifting from a supply focus to demand centric. Structural advantages are fading away and operational excellence is no longer a sufficient advantage. Winning the hearts and minds of the consumer is now the most critical element for any travel business.

Nicolas Boutin
Managing Director & Partner
London

Nicolas Boutin joined Boston Consulting Group in 2003.

Nicolas works with a range of clients, including airlines (network carriers, low-cost carriers, and cargo), airports, travel distribution companies, and aerospace OEMs. His experience includes strategy development and execution, digital transformation, organization, cost optimization, M&A, and evaluation of new business opportunities.

Prior to joining BCG, Nicolas worked for two years at Cambridge Technology Partners in Geneva as a senior manager in the digital business strategy practice, and for six years at the Airbus Group where he held several technical and commercial positions.

AREAS OF EXPERTISE

EDUCATION

  • MSc, aerospace engineering/professional pilot diploma, The French Civil Aviation University

Publications and Videos

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Seven Trends That Will Reshape the Airline Industry

Big changes loom for air carriers, including the need for more personalized service and increased sustainability. Here’s how industry leaders should respond.
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How Digital Operations Put The World’s Oldest Airline In The Lead

KLM is using state-of-the-art technology to solve one of the industry’s thorniest dilemmas: dealing with operational tradeoffs.
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Innovation in Travel Must Put the Traveler First

Travel companies that fail to innovate will be reduced to commodity providers of hotel rooms and airplane seats.
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Russian Consumers and the New Economic Reality

Companies that align their strategies with budget-conscious households will find many opportunities in Russia.
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Inside Airlines’ Struggle to Balance Profitability and Performance

Airlines that master operational tradeoffs can improve efficiency while enhancing the passenger experience. The results will stand out to customers, employees, and investors alike.
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It’s High Time Airlines Got Personal

With the wealth of consumer data at their disposal, airlines have an enormous opportunity to build deep customer loyalty rooted in a personalized experience.
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The Connected Airport: The Time is Now

Most airports are experimenting, but few are undertaking fundamental digital transformations that can improve passengers’ travel experience and airports’ operating efficiency.
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Travel Innovated: Who Will Own the Customer?

Innovation is restructuring the travel industry. In response, providers need to develop new capabilities and learn to work with intermediaries, competitors, and new entrants.
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A Renaissance for Revenue Management in Travel and Tourism?

Companies employing revenue management have experienced revenue increases of up to 10%. But the performance of individual companies varies widely.
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Pricing: Winning in Crisis

Under the current conditions, most Russian companies need to review their pricing policies. BCG experts are certain that those who apply new pricing and customer segmentation techniques and rely on advanced technology will be the winners.
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Getting Airline Revenue Management to Drive More Revenue

It will become increasingly important for airlines to identify which changes and innovations are creating real value as they look to unbundle more prices and services.
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