Choose your location to get a site experience tailored for you.

Remember my region and language settings

Center for Customer Insight

  • Growth strategy
  • Marketing effectiveness and efficiency
  • Return on marketing investment
  • Brand strategy and architecture
  • Market research and customer insight
  • Go-to-market strategy in emerging markets
  • Global advantage
  • Urban consumers
  • Consumer and brand strategy
  • Transformation in B2B
  • Tools and analytics
  • Brand vision and positioning
  • Consumer products
  • Retail
  • Apparel and accessories
  • Travel and tourism
  • Leads BCG’s global work in customer behavior
  • Fashion and luxury
  • Branding
  • Demand Centric growth (DCG)
  • Demand Centric Growth (DCG)
  • Consumer insight
  • Travel and tourism
  • Airline operations
  • Store operations
  • Cost of goods sold
  • Go-to-market in Emerging Markets
  • African consumers
  • Leads BCG's Transformation practice and BCG TURN in Southeast Asia
  • Leads BCG's Marketing, Sales & Pricing practice in Asia-Pacific
  • Leads BCG's Center for Customer Insight for Southeast Asia
  • Go-to-market strategy and execution
  • Leads BCG’s global work in customer engagement
  • Demand Centric Growth (DCG)
  • Marketing strategy
  • Branding strategy
  • Co-Leader of BCG GAMMA in Greater China
  • Leads Marketing, Sales & Pricing practice in Asia Pacific
  • China
  • Emerging markets
Center for Customer Insight