Commercial Accelerator
BCG’s commercial accelerator drives end-to-end commercial transformations with a newly invented metric—the Return on Commercial Investment.
Watch the videoWhile the exact go-to-market strategy is different for each business, the steps to build a plan of action follow a common sequence.
Keep in mind that several waves of activity will be required to achieve your goals and create value.
BCG’s commercial accelerator drives end-to-end commercial transformations with a newly invented metric—the Return on Commercial Investment.
Watch the videoCatalyst is a platform designed to help marketers allocate their budget over 50 or more brands in 100 countries. Learn how it fills a void in the marketer’s toolkit, and how it can help your company take its ROI to the next level.
Read the articleA successful go-to-market strategy begins with a good foundation of knowledge covering all aspects of marketing, sales, and pricing. BCG’s centers of excellence offer a breadth of experience and capability in these topics.
See the solutionInsight drives business value. BCG’s Strategic Analytics team offers the expertise, tools, and data needed for a successful analytics driven go-to-market transformation.
See the solutionBCG’s BrightHouse helps global companies, local organizations, and nonprofits define their business and organizational purpose—and boost their performance.
See the solution