Companies are shifting from cutting costs to driving growth, and pricing is creating greater impact than ever before. But customer expectations, heightened competition, and commoditization have companies asking: What’s the best path forward?
No single pricing strategy is right for every company. Pricing against the competition is different from pricing to launch a new product or to penetrate a new market.
Discover more insightsTraditional pricing projects stop at the implementation. We work shoulder to shoulder to take clients further by building tools that sustain long-term value.
Explore our solutionsBCG’s customized approach to pricing strategy has driven 2-8% of sales directly to the bottom line of companies across industries each year.
Read more about our impactSenior Partner & Managing Director, Global Leader, Marketing, Sales & Pricing practice
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