Pricing
How to Fine-Tune Pricing Tools for Sustainable Impact
Companies are shifting from cutting costs to driving growth, and pricing is creating greater impact than ever before. But customer expectations, heightened competition, and commoditization have companies asking: What’s the best path forward?
No single pricing strategy is right for every company. Pricing against the competition is different from pricing to launch a new product or to penetrate a new market.
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Traditional pricing projects stop at the implementation. We work shoulder to shoulder to take clients further by building tools that sustain long-term value.
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BCG’s customized approach to pricing strategy has driven 2-8% of sales directly to the bottom line of companies across industries each year.
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Richard Hutchinson
Senior Partner & Managing Director, Global Leader, Marketing, Sales & Pricing practice
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