Senior Partner & Managing Director
Seattle
Earlier this month, we hosted the 2017 APAC leadership summit with 200+ attendees from over 15 industries. Master-classes, discussions and presentations uncovered experiences, success stories and insights on rapidly emerging themes such as analytics, artificial intelligence, robotics and IOT from across the globe.
Digital tsunami was a thought provoking panel discussion at the #BCGAPACSummit, it was inspiring to hear leaders of a media company, a publication house, an automotive giant, and a consumer goods firm describe how their businesses stood up to changing times, underwent digital transformation and emerged stronger than ever.
We need marketing, IT and analytics, who live in different worlds in most organizations, to collaborate and work together in new ways, We need to break down to silos, and organize horizontally to serve the customers.
Rather than trying to come up with the big bang improvement and putting all your efforts into one big challenge, you should try a lot of things and try getting a little better all the time.
The bet to really transform relationships with a segment of customers and to deliver a new set of values is traditionally a big bet. It requires focused teams and lot of energy. But the process of getting there in todays world allows for a lot of test and learn environment
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