Linda Zou
Principal
London
Linda Zou is a member of Boston Consulting Group's Consumer and Marketing, Sales, and Pricing practices. She leads the future of retail topic for BCG.
Since joining in 2013, Linda has primarily focuses on clients in the retail industry. She is experienced in a wide range of topics for retailers, including strategy development, digital commerce, category management, procurement, pricing and promotions, loyalty, and transformation. She has led large-scale programs with retailers around the world.
Prior to BCG, Linda was a public sector consultant and set up large-scale transformation programs in developing countries.
Digital technology offers direct customer engagement, yet 85% of all sales still happen in stores. Some retailers are figuring out how to capture the best of both worlds.
An approach that uses digital technology to better understand customers’ needs relies on e-commerce platforms to get new products into the market quickly.
