Alannah Sheerin joined Boston Consulting Group in 2009. She is a core member of the Marketing, Sales & Pricing (MSP), and Technology, Media & Telecom (TMT) practices. She heads the MSP practice for the New York office. Alannah has extensive experience in media transformations and in marketing effectiveness, organization, and operating models. Within media, Alannah has worked on both sides of the aisle: with marketers and well as publishers.

Alannah has worked with clients across industries including consumer, financial institutions, and media. She is a specialist in redesigning and transforming media organizations, including running benchmarking studies and developing marketing process playbooks.

Before joining the firm, Alannah worked at Saatchi & Saatchi Healthcare Communications Inc., a division of the Publicis Groupe.

Deep Expertise, Broad Experience