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Ramón Baeza

Managing Director & Senior Partner


Ramón Baeza is a core member of The Boston Consulting Group’s Energy and Strategy practices. In addition, he leads the firms Strategy practice and BCG TURN in Western Europe, South America, and Africa. BCG TURN helps clients deliver rapid, visible performance improvements in the short term while strengthening their organizations and positioning them to win in the future. Since joining the firm in 1992, Ramón has worked in Madrid, Paris, Brussels, and Lisbon.

Ramón has gained deep expertise in contract renegotiation, process evaluation, internationalization, strategy definition, organization structure, diversification, and cost reduction.

He has been engaged in turnarounds with clients on numerous projects in the energy, telecom, technology, and building and construction industries. These clients include oil, gas, water, utilities, and power companies.

Areas of Expertise

  • Western Europe and South America leader for Strategy and Transformation practices, and BCG TURN
  • Innovation & Product Development
  • Large-scale transformations and turnarounds
  • Process optimization
  • Large contract renegotiation
  • Cost reductions
  • Purchasing
  • Leads BCG’s work in natural gas and liquefied natural gas
  • Diversification strategies, especially in oil and gas
  • Energy pricing strategies
  • Trade strategy
  • Organization structure
  • Productivity analysis
  • Customer service strategy


  • MBA, INSEAD, Fontainebleau
  • BBA, honors, Comillas Pontifical University
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