CII-BCG One Consumer, Many Interactions
Media consumption in India is growing much faster than US and China creating up to a trillion interactions with consumers per annum. However, it's only getting started - there is still ample head room to grow as penetration and device proliferation increases. These trends will fundamentally change the way media houses of the future will look, along multiple axis, including the content produced, relationships with advertisers and technology backbone and talent that drive the organization. In this report we deep dive into the trends impacting this industry and what media houses, industry bodies and government need to do adjust to this evolving reality.