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Marketing & Sales
Responsible Marketing With First-Party Data In Asia Pacific – A $200 Billion Value Unlock Opportunity
Building first-party data capabilities is a key imperative for brands to move up the digital marketing maturity curve. In a privacy-conscious world where consumers seek personalization yet want their data privacy to be maintained, first-party data practice is a two-way value exchange between consumers and brands.
The power of ideas
How Humans and AI Can Work Together to Create Better BusinessesAre companies using AI to make critical decisions inadvertently hindering efficiency? Sylvain Duranton advocates for implementing AI systems alongside human judgement.
How Motivation Can Fix Public SystemsBCG's Abhishek Gopalka takes the TED@BCG stage to share his insight on sparking people's competitive spirit to fix broken-public systems.
How to Disagree Productively and Find Common GroundPublic discourse is broken. BCG’s Julia Dhar shares three techniques to reshape how we talk with—and disagree with—each other.
How Online Marketplaces Can Help Local Economies, Not Hurt ThemAmane Dannouni demonstrates how online marketplaces can make strategic trade-offs to include, rather than replace, existing players in local economies—benefiting everyone in the long run.
Why Gender-Based Marketing Is Bad for BusinessBCG's Gaby Barrios explains that to build better brands, companies must look beyond gender-based marketing.
A Netflix Model Can Make Medical Treatments More AffordableBCG's Jean-Manuel Izaret offers a plan to combat the ever-increasing cost of medical care: a subscription-based payment model.
What It Takes to Be a Great LeaderRoselinde Torres shares three simple questions that leaders need to ask as the world becomes more global, more complex, and more digitally enabled.
How Conscious Investors Can Turn up the Heat and Make Companies ChangeVinay Shandal explains how conscious investing, when done right, can solve contemporary issues and help companies improve our society.
How Diversity Makes Teams More InnovativeRocío Lorenzo confirms what we have long suspected: diversity builds competitive advantage. Her research reveals the ways in which diverse teams produce fresher, more creative ideas.
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