Technology and Digital
Digital Consumer Spending in India: A $100 Bn Opportunity
Digital India has catapulted in the last few years, with internet users growing nearly 2x in 4 years to reach 430 Mn users today. However, digital transactions still lag far behind.
Potential exists for digital transactions to triple from ~$40 Bn to ~$100 Bn by 2020. This BCG report, in association with Google, throws light on the three key stages of driving growth in digital transactions. It also showcases examples of global players who have innovated and driven online growth.