India Is Trading (Up and Down)
The global economic recession continues to be long and deep — and consumers across the globe remain insecure and anxious. They are tightening their budgets and actively trading down. The impact of the recession has also been evident in India with slower growth, higher interest rates and accelerating inflation. However, in the midst of all this gloom and doom, one silver lining that has lurked beneath the radar and escaped broader attention has been the strong trading up and consequent rise of the premium segment in India.