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Our Latest Thinking on Consumer Products

The rise of digital insurgents and new business models has been transforming the consumer goods industry. Explore BCG’s latest thought leadership on consumer products to plan your company’s next move.


Featured Insights

Value Creation and Growth

Read Get Back to ZBB Basics

Get Back to ZBB Basics

When zero-based budgeting uses saved money to reinvest in a company correctly, such as towards promotions and marketing, it can be a tool for success.

Chinese Consumers and the Digital Economy

China represents one of the biggest retail opportunities in the world. To seize it, companies must understand the digital and economic trends that are driving Chinese consumers.

Winning in Digital

Large Consumer Goods Companies: Leverage Your Data to Stay Nimble

Large consumers goods companies have not been winning in the marketplace. Taylor Smith explains how they can leverage AI and advanced analytics techniques to drive competitive advantage.

Consumer Products in India

Digital Powers Consumer Durables

Digital Powers Consumer Durables: A $23 Bn opportunity by 2023

By 2023, the Indian Consumer Durables industry will reach $36Bn and a whopping 63% of this will be digitally influenced sales, translating into a $23Bn opportunity. Approximately 80% of digitally influenced consumers today decide their brand after researching online, in a short window of 2-3 weeks and companies will need to win these consumers to stay relevant.

Going for Gold: By creating customers who create customers

Going for Gold: By creating customers who create customers

Consumption in India has grown at a strong pace and is likely to continue its growth trajectory in the next 10 years. The report is a useful guide that helps retailers identify the prize, decode success factors and finally, win consumers.

Digital Consumer Spending in India: A $100 Bn Opportunity

Digital India has catapulted in the last few years, with internet users growing nearly 2x in 4 years to reach 430 Mn users today. However, digital transactions still lag far behind.

Potential exists for digital transactions to triple from ~$40 Bn to ~$100 Bn by 2020. This BCG report, in association with Google, throws light on the three key stages of driving growth in digital transactions. It also showcases examples of global players who have innovated and driven online growth.

Fashion Forward 2020

India is in the midst of a digital transformation and fashion is at the forefront of this change. Digital is becoming central not just to the way brands are marketed and sold, but also to product design, plan merchandising and customer engagement.

Consumer Packaged Goods

Using Data and Analytics to Gain Market Share in CPG

Taylor Smith on the huge opportunities for consumer goods companies as they take advantage of new technologies.

Supply Chain and IT

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