Technology & Digital
The Indian Digital Divide
Digitalization today is creating a divide between digital leaders and laggards. While digital leaders have started to see business benefits from the application of digital, laggards are falling behind on various dimensions of digital maturity. BCG conducted a global survey covering over 2000 companies in Europe, the US and India to measure digital maturity across 37 dimensions. Comparison between leaders and laggards indicates that leaders have started to see tangible business benefits from digital in the areas of customer satisfaction, product quality and sales growth. While true digital leaders have advanced in all dimensions, the study finds 5 differentiating factors that distinguish leaders from laggards and provides recommendations on how laggards can catch up with leaders.