Stephan Lehrke
Managing Director & Senior Partner
Berlin
Stephan Lehrke is a core member of The Boston Consulting Group’s Energy and Marketing, Sales & Pricing practices, and he is the global topic leader for retail in the energy sector.
Since joining BCG in 1997, Stephan has worked with energy clients on customer segmentation, go-to-market strategy, customer experience, and customer journey optimization. He also has extensive experience developing retail energy strategies for a wide range of players, and he has helped a number of clients restructure their sales organizations.
Stephan’s engagements have covered next-generation sales, pricing, innovation, and product development across numerous sectors. He is experienced in marketing and sales in both energy and industrial goods, as well as cost reduction and process optimization.
The impact on the business can be jarring, particularly in the early stages of the market’s opening. But incumbents have options.
B2B energy retailers face trying times. To survive, they will need to boost liquidity and rethink major parts of their business.
Executives in B2B markets must take four steps to stabilize and increase sales in these turbulent times: respond, reflect, reimagine, and rebound.
A customer journey approach allows P&G retailers to satisfy consumers, simplify operations, and boost their earnings potential. It’s a win-win-win.
By acting quickly to digitally transform their businesses, energy retail companies can fend off challengers and pursue new growth opportunities.
It can be hard to tell how retail energy providers can fuel growth with big data right away. Here are three tactics to consider.
