World’s First Pricing Awards to Honor Top Professionals

Nominating Period Opens for the 2019 NYPS Pricing Excellence Awards, Which Will Recognize Companies, Teams, and Individuals Responsible for Innovative Pricing Achievements Worldwide

BERLIN—Submissions are now being accepted for potential honorees at the inaugural NYPS World Pricing Excellence Awards, which will occur on April 9, 2019, in Frankfurt am Main, Germany. With these awards, Engaged Communications Encom, in association with Boston Consulting Group (BCG), will recognize the most innovative and pioneering work done in the field of pricing.

Innovation lies at the heart of pricing transformation—and in this age of value-based pricing and digitization, companies are dedicated to maximizing their efficiencies, services, and solutions to improve their products and services. The NYPS World Pricing Excellence Awards will celebrate the outstanding performance of companies, teams, and individuals that are transforming pricing globally.

Award categories will include pricing-driven value generation, pricing innovation, digital pricing excellence, behavioral pricing, value communication in pricing, and pricing enablement. The deadline for submissions is December 21, 2018.

Amadeus Petzke, a cofounder and leader of BCG’s Pricing Enablement Center in Europe, said, “We are always concerned with improving pricing structures. This awards program offers a unique opportunity to reward the people responsible for new methods that have had such an impact on success in this field.”

Ashwin Chati, co-founder and head of production at Engaged Communications Encom said, “We are always dedicated to providing a unique platform for professionals who strive for excellence. I am especially delighted to partner with Boston Consulting Group and recognize the exceptional work done by the global pricing community.”

An Illustrious Jury

The jury that will select the award winners includes such highly respected pricing and revenue management industry experts as Nolwenn Godard, director of pricing product at PayPal; Daniel Cho, senior director of global pricing and competitive portfolio analytics at Philips Healthcare; Dr. Dominik Papies, chair of marketing at Eberhard Karls Universität Tübingen; Marcus Alves, partner and global vice president of revenue management at Kraft-Heinz; and Maristela Castanho, vice president for revenue management at Groupe Renault.

The NYPS World Pricing Excellence Awards are open to any organization anywhere in the world that is working on pricing transformation. There is no entry fee, and companies are encouraged to submit entries in more than one category. Complete information is available at the website

The awards will be presented as part of the NYPS World Pricing Conference, which brings together hundreds of senior pricing, revenue management, commercial, and marketing experts from around the world annually. This year, leading companies such as Nike, The Lego Group, Lenovo, Lufthansa, and Henkel will share their best practices and insights into pricing strategy. The conference will take place from April 9 to April 11, 2019, in Frankfurt am Main, Germany, and will include a gala awards dinner on the evening of April 9.

About Engaged Communications Encom UG

Engaged Communications Encom provides tailor-made platforms created to perfect the art of learning, networking, and business development. Its events are curated keeping in mind the industry’s needs. These events provide unparalleled access to information, data, and learning, along with detailed networking opportunities to maximize people and business potential. For more information, please visit

About Boston Consulting Group

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation—inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

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