Our Latest Thinking on Pricing

Pricing has the power to create competitive advantage and spur growth during periods of stagnation while meeting or exceeding customers’ expectations. But not all companies have adopted pricing frameworks that can accomplish this. Explore BCG’s latest thought leadership on pricing for key insights into maximizing profits from your product portfolio.

Featured Insights



How to Avoid the Auto Industry’s Looming Price War

OEMs need to take immediate steps to look after their employees, manage their manufacturing, and stabilize their supply chains. But most important is to reestablish their market positions without slashing prices and sacrificing margins.


COVID-19 and the New Leadership Agenda

The COVID-19 outbreak underscores the need to be resilient in the face of transformative global risk.

Expert Views

Pricing in Today’s Competitive Environment

The move to digital has intensified price competition in every industry. BCG’s Jean-Manuel Izaret explains how companies should respond to this more dynamic pricing environment.

Why Transportation and Logistics Companies Must Digitize Their Pricing Function

Discover how the right data, systems, and data science techniques can help companies take pricing to the next level—and deliver measurable bottom-line impact.

Pricing Strategy

Building a Strategic Pricing Organization

Pricing—a critical marketing weapon—can’t be deployed effectively unless companies create a dedicated pricing organization that all functions regard as a partner.


Industrial Goods

Financial Services


How to Reap a Pricing Windfall in Retail Banking

Superior pricing capabilities offer a potential revenue windfall for retail banks caught in the industry’s crossfire of slow growth, heightened competition, price-conscious customers, and regulatory change.

Consumer & Retail

More Thought Leadership on Pricing


The predictive power of AI could contribute to a step change in profitability for airlines. Here's how to overcome the obstacles on the path to flawless operations.

COVID-19 is hurting insurers profits’ and threatening their balance sheets. Here is how they can limit the damage.

The PE market is growing—and changing—faster¬ in the APAC region than elsewhere. To succeed in this dynamic environment, firms must focus on five key priorities.

By embracing mobile payments and related services, African banks can build their competitive advantage and take a leadership role in revitalizing their economies.

As grocers adapt to a post-COVID world, offer simplification is paramount to deal with rising costs and complexity of doing business across the value chain.

To expand access, developers must design products that meet the needs of underserved populations while making adoption easy.

Learn how your company can hold onto the valuable productivity gains made during the pandemic.

Consumer and investor pressure is not going away. Companies must double down on sustainability as they emerge from the COVID-19 crisis.

Innovation versus privacy leads the list of challenges as cities seek to boost intelligence and insight.

As the pandemic accelerates the US retail apocalypse, how should retailers reimagine their path to profitable growth?

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