Erika Is a Insightful Seeker

Lead UX Interaction Specialist - BCG Platinion, New York

At BCG, Seekers go deep into the challenging issues our clients face. Their curiosity empowers our teams to facilitate change and add value to society. Erika finds clarity in a complex world.

The energy and enthusiasm each person at BCG brings to a case is contagious. I am inspired and motivated by my teammates and by our collective drive to solve problems to make the world a more innovative space.

Erika Lavelle

In Erika’s Words

My passion for UX design comes from my science and traditional-design background. BCG Platinion MAYA supports data-driven and user-centered design principles and has empowered me to learn, teach, and apply design thinking to help solve complex problems. The working environment is built on trust, support, opportunity, and flexibility. When I first came to BCG Platinion MAYA, I had the opportunity to design a branding system for the company. In opposition to convention, I invited everyone into the process as active participants and embedded the story of the process into the final designs. The willingness of stakeholders and team members to embrace a new way of working, as well as their mutual support and trust in my abilities as a brand-new employee, helped lead to a super-successful outcome.

The array of clients we work with has allowed me to design digital experiences including an iPad app for tracking vehicular metrics, a mobile app for monitoring network trouble tickets, and a web platform for telecom product ordering. BCG Platinion MAYA is unmatched in the quality of people and the opportunity to grow in my career and as a person. I recently cofounded a new women’s group at BCG, am participating in our mentorship program, and am continually challenged to learn in my role.

About Erika

Erika has over ten years of experience in digital design with a focus on UI and UX. She employs user-based design processes with the support of data-driven design. Key focus areas include user research, information architecture, wireframing, prototyping, mobile, and responsive design.

Why did you choose to work at BCG Platinion?

I saw an opportunity to work with clients in diverse industries with equally diverse challenges. I hoped to expand my ability to understand the needs of business, consumers, and marketing challenges by working with varied clients. When I joined, BCG Platinion MAYA was a very new team. In such a new team, I was excited to help shape the blueprint of how we work, the tools we use and share, and the fundamental values of the team. I imagined that working in small teams of varied disciplines and supporting BCG case teams would enable us to share knowledge. We would educate BCG consultants in design thinking and gain the opportunity to understand the BCG working model.

How do you get to utilize your unique skill set within a team?

I help drive the build-learn-iterate cycle in a team and wear many hats as a UX designer. I run user interviews, create wireframes, develop information architecture, and design interactive prototypes. I work closely with developers to understand constraints and communicate design requirements. I also collaborate with product managers to prioritize tasks, features, and minimum viable product constructs. In addition, I liaise with BCG team members to keep them in the design conversation by engaging them in design exercises and learnings.

What did you learn in your first year on the job?

BCG Platinion MAYA introduced a new set of job roles to the BCG world. We are designers, product managers, and software engineers who work together in teams to build digital products. We work closely with the client on site at key points during a project, and work together off site as a team during key build phases. I learned that although BCGers have been working in a traditional consulting model for many years, the BCG case teams and leadership have been open to learning, adopting, and promoting our new patterns of work.

What characteristics do you believe define a BCGer?

The ability to be authentic and believe in yourself, the courage to speak up, efficiency, directness, intelligence, flexibility, and openness.

What are some of your favorite things to do outside of the office?

I am a hockey-playing Canadian living in New York City with a passion for the intersection of creativity and science. When I am outside of the office, I take time to move away from my computer to find inspiration. The world speaks so many creative languages. I find inspiration everywhere—from street color matching (the phenomenon where someone is walking past a storefront window and her handbag design matches the exact tones of the window treatment) to sidewalk patterns and the New York subway.

Erika Is a Insightful Seeker