Five Selling Secrets of Today’s Digital B2B Leaders
For the past several years, “digital attackers” have been working quietly to disrupt the sales cycle.
Next-generation sales techniques—which consist of data-driven sales processes and lead generation aligned to the customer journey—have proven three times more effective than traditional sales methods. Learn more.
Companies today are faced with many challenges: improving performance with their largest customers; adapting to new buying behavior and expectations; advancing sales force productivity and reducing selling costs; and integrating performance in multichannel environments. To succeed they must adopt a next-generation sales approach: transforming from an outdated sales function to an omnichannel champion.
BCG’s Next-Generation Sales program enables clients to address sales strategy and effectiveness by adopting new trends in data-driven selling, digitization, and selling models—while balancing go-to-market innovations with traditional sales force levers.
For the past several years, “digital attackers” have been working quietly to disrupt the sales cycle.
Insights from the lifetime customer value/customer acquisition cost (LTV/CAC) ratio help guide the investment and operation decisions of subscription businesses.
Digital B2B sales champions excel in seven specific areas, offering a useful guide for other companies looking to redesign their own B2B sales initiatives.
Digital technologies are transforming every aspect of business—and no turnkey solution will equip you to keep pace. DigitalBCG engagements are designed to deliver immediate value, while also building the capabilities, processes, and mindsets necessary to sustain your digital transformation.
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